In our never-ending pursuit for radiant and youthful skin, it’s understandable that our skincare routines be extensive. The standard cleanse-tone-moisturise may not suffice for our skin goals, as these three steps do not guarantee nourishment beyond just the surface. The game-changers? Serums! Magic bottles packed with vitamins, minerals, and nutrients that target specific skin concerns.
In the same way sunscreens are an anti-ageing fundamental, serums play a vital role in keeping those lines and wrinkles at bay. They are one of the most effective yet non-invasive ways to combat ageing signs, plus they also treat other existing concerns such as acne, dryness, and hyperpigmentation. In just one bottle, you get higher concentrations of active chemicals (compared to anti-ageing creams and lotions). So not only are serums super effective, but they also give your money’s worth. Now that we’ve made our case – here are our top picks for anti-ageing serums you need to get your hands on, stat!
Gold extracts meet pure anti-ageing hyaluronic acid in this serum that comes boosted with pure vitamin E to soothe, nourish and regenerate ageing complexions. In addition to protecting your skin against environmental aggressors like pollution and the rays of the sun, it also nourishes and soothes irritated skin. Users found better skin elasticity, healthier-looking skin and lesser appearance of wrinkles among its many benefits. Bonus points for giving us ultra-luxe feels with the pure gold extracts!
Granted it’s heavy on the price point, but this serum more than makes up for it in superior effectiveness. This award-winning serum has 15% pure vitamin C (L-ascorbic acid), 1% vitamin E (alpha-tocopherol), and 0.5% ferulic acid to boost protection against free radical damage, which can produce noticeable signs of accelerated skin ageing. It also reduces lines and wrinkles, restores firmness, and brightens the skin. Worth noting, though; it has a distinct smell, but it is generally safe for most skin types!
Read more: Find out which facial is best suited for you
Sunday Riley A+ High-Dose Retinoid Serum
If you want to target your wrinkles and fine lines, the ultimate answer lies in none other than retinol. Retinol is a powerhouse ingredient that fades visible signs of ageing, and the A+ High-Dose Retinoid Serum gives you all the vitamin A derivative you will ever need. It has a very generous dose of retinol blends: 0.5% blue-green algae, 5% retinoid ester blend, 1% liposomal-encapsulated retinol mix, and 5% retinoid ester blend. It also contains honey and CoQ10 to reduce fine lines and wrinkles, balance skin tone, and increase luminosity.
Olay Regenerist Revitalising Serum
On a tight budget? No worries, you can find drugstore alternatives that offer the same results! This one from Olay hydrates the skin and removes visible signs of ageing. The secret lies in its Amino-Peptide Complex Technology that delivers potent anti-ageing ingredients to boost elasticity and restore skin firmness. It is fragrance-free, lightweight, and works in just four weeks – that is more than what you pay for, honestly.
Kiehl’s Powerful-Strength Line-Reducing Concentrate
It has a heaping 10% concentration of vitamin C, a top-tier antioxidant that fights free radical damage and prevents premature ageing. It also works to increase collagen synthesis, which helps to reduce lines and wrinkles. Its hyaluronic acid ingredient draws moisture to the face and plumps the skin, making it look smoother. There is also no need to be wary of the high vitamin C content because it hydrates your skin and helps even out your skin tone.
Read more: Everything you need to know about dry skin
Science of Pretty 